Oracle iStore has a very tight integration with the TCA Architecture or the Customer information that can be managed via the Customer Standard form. Although there are lot of fields Oracle CRM modules update in the backend, there are certain significant fields that are required for further market analysis and statistics.
Job Title is one such field that does not get updated and this is related to the Contact information with in the Customer Standard information. There are standard APIs in TCA that allow us to insert or update records, however to understand how this can be put to best use needs some good understanding of pl/sql and the TCA Architecture.
